I create and guide the visual language for my clients.
My design systems are built for scalability and creative impact, blending a decade of digital and print design expertise with process discipline. When the workday ends, my focus shifts: quality time with my dogs and running the top-rated Mexican restaurant in Canada (my house, of course).
Experience
Lead Graphic Designer
The Beacon Design Collective // 2019-25
Design Agency
Design Agency
Advancing from Freelance Designer to Lead Designer, I manage a team of six designers across all projects.
My role centered on creative strategy, production and art direction, leading the design process from initial user research to multi-platform execution.
I supervised the team to ensure high technical standards across deliverables, resulting in award-winning work.
Independent Designer
Freelancer // 2015-present
Editorial, web, branding, large format
Editorial, web, branding, large format
Project & Process Manager
Equity de Mexico // 2014-15
Financial Consulting
Financial Consulting
Process Consultant
Editorial Matro // 2014
Magazine & Catalogue Press
Magazine & Catalogue Press
In-house Process Consultant
Transportes Innovativos // 2012-14
Long-haul Freight
Long-haul Freight
HR Process Advisor
Congress of the State of Puebla // 2009-11
The Office of the Auditor General
The Office of the Auditor General
Education
Industrial Engineering (Graduated Cum Laude)
Minor in manufacturing.
UDLAP, Mexico.
UDLAP, Mexico.
International studies in Industrial Engineering
Universidad de Salamanca, Spain.
Organizational Development Diploma
ITESO, Mexico.
Accessibility for Graphic Design (WCAG)
USA (online)
Awards
Design Masterprize // 2024
Special Publications
The Beacon Design Collective
The Beacon Design Collective
Vega Awards // 2024
Digital illustration
The Beacon Design Collective
The Beacon Design Collective
WOLDA Award of Excellence // 2022
Identity with custom typeface
The Beacon Design Collective
The Beacon Design Collective
Galardón Jalisco a la Exportación // 2017
State award to competitive export organizations
Link Group BG
Link Group BG
Premio Nacional a la Exportación // 2014
National award to competitive export organizations
Transportes Innovativos
Transportes Innovativos
Languages
English & Spanish
Tools
Software
Adobe Suite // InDesign, Illustrator, Photoshop, XD, Acrobat
Microsoft Office // PowerPoint, Word, Excel
Google Suite // Slides, Docs, Sheets
Other: Canva, Figma (basic), Teamwork (project management)
Microsoft Office // PowerPoint, Word, Excel
Google Suite // Slides, Docs, Sheets
Other: Canva, Figma (basic), Teamwork (project management)
Web
Wordpress // Squarespace // CSS // HTML // MailChimp