Project information
Canada 2022
Client
Mountain Kids Outfitters is a retailer specializing in high-quality outdoor sports gear and apparel for kids (ages 4–13), based in Whistler, B.C. The brand focuses on safety, comfort, and providing technical, name-brand gear for family mountain adventures.
Goal & challenge
To execute an end-to-end brand overhaul that successfully balanced a bold, playful, kid-friendly identity with the required technical, high-quality focus necessary to sell premium outdoor gear to parents. This design system had to be fully scalable and executable across all platforms.
The rebranding was critical due to a new ownership team, requiring a completely redefined brand identity to secure its future in the competitive e-commerce and mountain sports market.
Recognition
WOLDA // Award of Excellence 2022
Category Identity with Custom Typeface
Project title
Rebranding and e-commerce reskining
My role
Senior Graphic Designer (Concept, design, and art direction)
Agency Work: The Beacon Design Collective Inc.
Illustration
Teresa Cantu
Deliverables
Full rebranding kit (Stationary, promotional materials, social media) and reskining of the e-commerce website on Shopify
See design process
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