1. Discovery
Briefing
Métis participants:
Children and Family Services department members, and Early Years Coordinator.
Children and Family Services department members, and Early Years Coordinator.
Design agency participants:
CEO, Content Strategist, Project Manager, Illustrator, and Lead Designer.
CEO, Content Strategist, Project Manager, Illustrator, and Lead Designer.
- Online meeting with client to know what, why, when, who
- Reference materials/designs for inspiration
Gathered requests
Audience:
Métis children 4-12 years-old
Visual preferences:
Earthy palette, handmade, cultural elements, mix-media, negative space, and full scenes
Earthy palette, handmade, cultural elements, mix-media, negative space, and full scenes
Font:
Single-storey "a"
Single-storey "a"
Technical aspects:
Square format with hardcover
Square format with hardcover
2. Concept
Illustration styles
- Brainstorm session with the design team
- Define the new illustration style
Responsibles
Design team
Original illustration style
New illustration style
Sled dog before/after
Bee before/after
Buffalo before/after
4. Book architecture
Wireframe & typesetting
- Create the book's structure to determine the illustration layout.
- Selection of fonts.
- Set up paragraph styles in InDesign.
- Adjust capital "O" for Verveine
Responsible
Lead Designer
5. Design
Once the final copy is ready
- Illustrations
- Text flow (introduction of onomatopoeias)
- Cover, back cover and branding development
Responsibles
Lead Designer
Illustrator
Software
InDesign, Illustrator
6. Production & pre-press
Pre-press according to the printer's specs
- CMYK color space
- Bleed and trim
- Pages/spreads
Responsible
Lead Designer