I create and guide the visual language for my clients.
My design systems are built for scalability and creative impact, blending a decade of digital and print design expertise with process discipline. When the workday ends, my focus shifts: quality time with my dogs and running the top-rated Mexican restaurant in Canada (my house, of course).
Experience
Independent Designer
Freelancer // 2015-present
Editorial, web, branding, large format
Editorial, web, branding, large format
Lead Graphic Designer
The Beacon Design Collective // 2019-25
Design Agency
Design Agency
Advancing from Freelance Designer to Lead Designer, I manage a team of six designers across all projects.
My role centered on creative strategy, production and art direction, leading the design process from initial user research to multi-platform execution.
I supervised the team to ensure high technical standards across deliverables, resulting in award-winning work.
Project & Process Manager
Equity de Mexico // 2014-15
Financial Consulting
Financial Consulting
Process Consultant
Editorial Matro // 2014
Magazine & Catalogue Press
Magazine & Catalogue Press
In-house Process Consultant
Transportes Innovativos // 2012-14
Long-haul Freight
Long-haul Freight
HR Process Advisor
Congress of the State of Puebla // 2009-11
The Office of the Auditor General
The Office of the Auditor General
Education
Industrial Engineering (Graduated Cum Laude)
Minor in manufacturing.
UDLAP, Mexico // 2002-08
UDLAP, Mexico // 2002-08
International studies in Industrial Engineering
Universidad de Salamanca, Spain // 2004-05
Organizational Development Diploma
ITESO, Mexico // 2014
Accessibility for Graphic Design (WCAG)
USA (online) // 2021
Awards
Design Masterprize // 2024
Special Publications
The Beacon Design Collective
The Beacon Design Collective
Vega Awards // 2024
Digital illustration
The Beacon Design Collective
The Beacon Design Collective
WOLDA Award of Excellence // 2022
Identity with custom typeface
The Beacon Design Collective
The Beacon Design Collective
Galardón Jalisco a la Exportación // 2017
State award to competitive export organizations
Link Group BG
Link Group BG
Premio Nacional a la Exportación // 2014
National award to competitive export organizations
Transportes Innovativos
Transportes Innovativos
Languages
English & Spanish
Tools
Software
Adobe Suite // InDesign, Illustrator, Photoshop, XD, Acrobat
Microsoft Office // PowerPoint, Word, Excel
Google Suite // Slides, Docs, Sheets
Other: Canva, Figma (basic), Teamwork (project management)
Microsoft Office // PowerPoint, Word, Excel
Google Suite // Slides, Docs, Sheets
Other: Canva, Figma (basic), Teamwork (project management)
Web
Wordpress // Squarespace // CSS // HTML // MailChimp