Project information
Canada 2023 / Information Design
Client
Sustainatree (research, analysis, and content development) and Forestry Innovation Investment (Crown agency supporting the forest industry).
Goal & challenge
To transform highly technical research into a persuasive, professional report that communicates the benefits of wood in construction to a specialized audience of forestry and construction experts.
The project began with a brand identity gap: there were no existing brand guidelines. I led the conceptualization phase by developing distinct visual moodboards to align the client’s vision.
The challenge was converting rough, hand-drawn sketches into three highly legible, authoritative infographics, ensuring complex data was accessible to a professional audience without sacrificing technical accuracy.
Project title
Forestry & construction innovation report
My role
Senior Graphic Designer (Concept, information design and production)
Agency Work: The Beacon Design Collective Inc.
Deliverables
Report (Print / 40 pages)
Interactive digital PDF (40 pages)
Custom infographics (3+ data visualizations)
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