I bridge the gap between complex information and clear, scalable visual systems.
With over a decade of experience, I specialize in translating technical content into high-impact editorial layouts and brand identities. I blend creative strategy with a disciplined production process to deliver accessible, production-ready work that prioritizes clarity and information hierarchy.
Experience
Independent Designer (Remote, global)
Freelancer // 2015-present
Delivering end-to-end design solutions, ranging from editorial, branding, and web to specialized data visualization, infographics, technical documentation, large-format print, social media and presentations.
Delivering end-to-end design solutions, ranging from editorial, branding, and web to specialized data visualization, infographics, technical documentation, large-format print, social media and presentations.
Lead Graphic Designer (Remote, Canada)
The Beacon Design Collective // 2019-25
Design Agency
Design Agency
Advancing from Freelance Designer to Lead Designer, I manage a team of six designers across all projects.
My role centered on creative strategy, production and art direction, leading the design process from initial user research to multi-platform execution.
I supervised the team to ensure high technical standards across deliverables, resulting in award-winning work.
Project & Process Manager (On-site, Mexico)
Equity de Mexico // 2014-15
Financial Consulting
Financial Consulting
Managed the operational roadmap for capital acquisition and stock structures.
I was responsible for optimizing processes and timelines.
I was responsible for optimizing processes and timelines.
Beyond project management, I acted as the lead designer for all investor-facing collaterals, creating the visual frameworks (slide decks and documentation) necessary to secure funding and attract corporate investors.
Education
Industrial Engineering (Graduated Cum Laude)
Minor in manufacturing.
UDLAP, Mexico // 2002-08
UDLAP, Mexico // 2002-08
International studies in Industrial Engineering
Universidad de Salamanca, Spain // 2004-05
Organizational Development Diploma
ITESO, Mexico // 2014
The Design + Accessibility Summit (WCAG)
CreativePro Network, USA (online) // 2021
Awards
Design Masterprize // 2024
Special Publications
The Beacon Design Collective
The Beacon Design Collective
Vega Awards // 2024
Digital illustration
The Beacon Design Collective
The Beacon Design Collective
WOLDA Award of Excellence // 2022
Identity with custom typeface
The Beacon Design Collective
The Beacon Design Collective
Galardón Jalisco a la Exportación // 2017
State award to competitive export organizations
Link Group BG
Link Group BG
Premio Nacional a la Exportación // 2014
National award to competitive export organizations
Transportes Innovativos
Transportes Innovativos
Skills
Accessibility & Compliance
WCAG 2.1/2.2 AA standards, PAC (PDF Accessibility Checker)
Design & Production
Adobe Creative Suite (InDesign, Illustrator, Photoshop, XD, Acrobat), Figma, Canva
Corporate Delivery
Microsoft 365 (expert PowerPoint, Word, Excel),
Google Workspace (expert Slides, Docs, Sheets)
Google Workspace (expert Slides, Docs, Sheets)
AI & Digital Content
Adobe Firefly, Hailuo AI (Video/Motion),
generative AI integration (prompt engineering, asset generation)
generative AI integration (prompt engineering, asset generation)
Web
Wordpress, Squarespace, HTML/CSS, MailChimp
Project Management
Teamwork, Asana
Languages
English & Spanish